Caractère was launched by the Miroglio Group in the mid-90s with a collection inspired by women who only wear the clothes they want to wear.
Today, as then, the Caractère woman is timeless, an established and working woman who rewrites the rules of femininity where sensual creativity is reflected in her own image. Lines, fabrics, materials and irreplaceable details give the Caractère woman a timeless beauty.
“Caractère” belonged to the Miroglio group of Alba for about thirty years, and in 2021 it was bought by the Bucalo group.
Carla Bruni was one of the most important figures in the Caractere campaigns.
Caractère SPRING - SUMMER
2024
OUR CONCEPT
Caractēre presents itself with a new identity. Through new openings and the restyling of its old stores, it presents its new store concept.
The store has a totally different layout: it is minimal, bright, with impactful architectural elements and super functional wooden structures. The materials used mix very cold colors of stone with the warmer shades of wood. The boutique has a clear and recognizable identity.
OUR CONCEPT
Caractēre presents itself with a new identity. Through new openings and the restyling of its old stores, it presents its new store concept.
The store has a totally different layout: it is minimal, bright, with impactful architectural elements and super functional wooden structures. The materials used mix very cold colors of stone with the warmer shades of wood. The boutique has a clear and recognizable identity.